Small Business Saturday Sign Playbook for Local Storefront Revenue

Small Business Saturday rewards stores that make offers visible from curb to checkout.

Core sign sequence

• Sidewalk or roadside attention sign
• Doorway offer sign with top promotion
• In-aisle bundle sign for higher AOV
• Checkout sign with loyalty or next-visit CTA

Offer copy ideas

• “Shop local exclusive bundles”
• “Today only: bonus gift with purchase”
• “Join VIP text list for next drop”

Use Black Friday offer mechanics and route production timelines through quote support.