Humor works when the joke is clear and the call-to-action is obvious. These campaigns turn attention into measurable quote and foot-traffic response.
Humor campaign framework
- One-line hook with local relevance.
- Offer follow-up line with deadline.
- Directional sign or QR path to action.
- Optional social-share sign for user-generated photos.
Material choice by lane
Litefor short pop-up activations.3mm DPfor recurring promo sets.HDfor larger roadside and long-duration placement.